THE NOBLE
GIN DISTILLERY, RETAIL, RESTAURANT & BAR

LOCATION

Abandoned Tunnels St James Station, Sydney

Green arched door on platform 2

YEAR

2020

CLIENT

Merivale

CLIENT BRIEF

  • To create a new and innovative venture for Merivale's extensive hospitality line

  • A venture which is completely different to anything they already own

SOFTWARE SKILLS

  • Revit

  • Photoshop

SOFT SKILL SET

  • Concept Development

  • Moodboard

  • Branding

  • Sketching

  • Materials board

Main Bar & Restaurant Seating
SITE LOCATION
ABANDONED TUNNELS, ST JAMES STATION
SYDNEY

St James is a heritage listed underground commuter railway station that is located on the City Circle, at the Northern end of Hyde Park in the Sydney central business district of New South Wales, Australia. It is served by Sydney Trains T2 inner West & Leppington, T3 Bankstown, & T8 Airport & South line services.

These tunnels of St James Station were built in the 1920s for proposed extensions and rail lines to the Western and Eastern suburbs. Currently, these platforms are used for storage. From the Southern disused platform, a locked steel gate blocks access to the tunnel which was converted for use as an air raid shelter during World War 2

St James Site Map
OVERVIEW

An elegant and enduring 1930s inspired underground gin distillery, designed to awaken and excite your senses from start to finish. The consumer is encouraged to dive deep into Merivale’s persona of a luxurious and opulent character as they make their way through the grand entrance of the abandoned tunnels of St James Station. The furniture selection plays tribute to the era of the tunnel’s beginnings, reflecting a concept of luxury and sophistication. The rich materials evoke an intelligent finesse, drawing inspiration from the raw colours and textures of the botanic creations used within Merivale’s very own gin line.

Concept Board
CONCEPT BOARD
TRAIN TRACKS

Drawing inspiration from the train tracks that line the floors of the Abandoned tunnels of St James Station.

162191172_974406152964520_69486651652594
162608521_2612502782386757_2777222728334

Experimenting with multiple curves to help tie in the Art Deco aesthetic, whilst paying tribute to the location of the site.

Experimenting further with a different track layout.

CONCEPT DEVELOPMENT

CEILING FEATURE

BRANDING
Branding
Merivale's Gin Line
BRANDING EXPERIENCE
Brand Experience

In-house Gin Distillery

A statement piece for Merivale's distilled gin

Gin Tastings

Delve deep into a gin paddle and smell the aromas of Merivale's very own gin creations

Gin Cocktail Masterclasses

Bring your friends along and experience a gin cocktail masterclass for any occasion

Retail Experience

Take a piece of The Noble with you by purchasing a bottle or five

MATERIALS
Materials Board

Wild Cherry Chocolate Brown Wood

Granite Mosaic by Polyflor

Marmi Lab Pietra Bronze by Artedomus

Smoke Truffle by Polyflor

Brown Taldekt by Novacolor

Polished Brass by Chemetal

Freckle Stone by Fibonacci Stone

Atelier Mango Velvet Upholstery by Instyle

Artsilk Maze Carpet by Tappeti

Pressed Gold Y0774 by Chemetal

The Graduate Stone by Fibonacci Stone

Off-White Plaster supplied by Novacolor

Marmi Lab Grigio Tundra Tile by Artedomus

Apex Chromite 4202 by Polyflor

SKETCHES
VISUALISATIONS
DOCUMENTATION

Full Documentation Set