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THE NOBLE
GIN DISTILLERY, RETAIL, RESTAURANT & BAR
LOCATION
Abandoned Tunnels St James Station, Sydney
Green arched door on platform 2
YEAR
2020
CLIENT
Merivale
CLIENT BRIEF
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To create a new and innovative venture for Merivale's extensive hospitality line
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A venture which is completely different to anything they already own
SOFTWARE SKILLS
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Revit
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Photoshop
SOFT SKILL SET
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Concept Development
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Moodboard
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Branding
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Sketching
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Materials board
SITE LOCATION
ABANDONED TUNNELS, ST JAMES STATION
SYDNEY
St James is a heritage listed underground commuter railway station that is located on the City Circle, at the Northern end of Hyde Park in the Sydney central business district of New South Wales, Australia. It is served by Sydney Trains T2 inner West & Leppington, T3 Bankstown, & T8 Airport & South line services.
These tunnels of St James Station were built in the 1920s for proposed extensions and rail lines to the Western and Eastern suburbs. Currently, these platforms are used for storage. From the Southern disused platform, a locked steel gate blocks access to the tunnel which was converted for use as an air raid shelter during World War 2
OVERVIEW
An elegant and enduring 1930s inspired underground gin distillery, designed to awaken and excite your senses from start to finish. The consumer is encouraged to dive deep into Merivale’s persona of a luxurious and opulent character as they make their way through the grand entrance of the abandoned tunnels of St James Station. The furniture selection plays tribute to the era of the tunnel’s beginnings, reflecting a concept of luxury and sophistication. The rich materials evoke an intelligent finesse, drawing inspiration from the raw colours and textures of the botanic creations used within Merivale’s very own gin line.
CONCEPT BOARD
Drawing inspiration from the train tracks that line the floors of the Abandoned tunnels of St James Station.
Experimenting with multiple curves to help tie in the Art Deco aesthetic, whilst paying tribute to the location of the site.
Experimenting further with a different track layout.
CONCEPT DEVELOPMENT
CEILING FEATURE
BRANDING
BRANDING EXPERIENCE
In-house Gin Distillery
A statement piece for Merivale's distilled gin
Gin Tastings
Delve deep into a gin paddle and smell the aromas of Merivale's very own gin creations
Gin Cocktail Masterclasses
Bring your friends along and experience a gin cocktail masterclass for any occasion
Retail Experience
Take a piece of The Noble with you by purchasing a bottle or five
MATERIALS
Wild Cherry Chocolate Brown Wood
Granite Mosaic by Polyflor
Marmi Lab Pietra Bronze by Artedomus
Smoke Truffle by Polyflor
Brown Taldekt by Novacolor
Polished Brass by Chemetal
Freckle Stone by Fibonacci Stone
Atelier Mango Velvet Upholstery by Instyle
Artsilk Maze Carpet by Tappeti
Pressed Gold Y0774 by Chemetal
The Graduate Stone by Fibonacci Stone
Off-White Plaster supplied by Novacolor
Marmi Lab Grigio Tundra Tile by Artedomus
Apex Chromite 4202 by Polyflor
SKETCHES
VISUALISATIONS
DOCUMENTATION
Full Documentation Set